By Anthony Johnson, Aug 26 2015 08:40AM
Search Engine Optimisation, just not as we know it.
I have been reading that the art of SEO is dead, I can assure you we are far from it, SEO it's a key critical component for any business that wants to rank its content and gain visibility online.
Good SEO may not be the same as it once was - it's simply a case of adapting the process of making your web site more accessible to search engines, generating more traffic and revenue.
Search Engine Ranking (being found by Google and others) is a combination of: creating and sharing superior content, building a web site that loads fast (three seconds) to suit the new mobile algorithm, perfect on and off page SEO best practices and engage by sharing content on social media platforms.
In today's Social media frenzy, smartphones and tablets it's about visual, informative, topical, well written, engaging content your customers want to read containing calls to action that are relative to the searches needs.
"Social media marketing does not replace a good SEO strategy and content marketing strategy ever.".
We all live in a world of content, even news paper readers realize the value of a good piece and standing out with a blend of content marketing and experienced SEO campaigns.
SEO will always be an integral part of a marketing campaign, so don't believe the hype!