We all know by now that a quick and easy way to get listed on Google and other search engines for your business is paid search marketing on Google AdWords (other search engines are available!).
However, paying to be listed is also very expensive, especially if you have no experience. Search engine optimisation on the other hand, can help you to save money while getting more targeted visitors at the same time.
What is the difference between SEO and paid search marketing?
SEO concentrates on the normal "organic" results on Google and many other search engines. If your website is ranked in the "organic results, you don't have to pay every time someone clicks through to your website.
If you use paid search marketing to advertise your website on search engines, you pay for every click. Your website will appear in the "sponsored results" section of the search results page.
In the long term, SEO is better because it delivers lasting results
Paid search marketing is great because it provides quick results. You will get the first visitors minutes after the launch of your paid search campaign. Unfortunately, you won't get any more visitors as soon as you stop paying.
To achieve high rankings in the organic search results, you have to develop good web pages and good links that point to your site. It takes much longer to get high rankings with SEO. Fortunately, most websites keep their rankings for a long time.
In the long run, SEO is a much better value than paid search marketing. If you have a business that is meant to stay, SEO is the way to go.
In the short term, SEO is better because you are forced to improve your website
If you use paid search marketing, your website will get visitors because you pay for them. With SEO, you get website visitors because your website is good.
If you use SEO to promote your website, you are forced to optimise your web pages: the content, the usability, etc. Although this requires more work, your website and your revenue will benefit greatly from these changes.
Google AdWords is better if you need immediate results
Paid search marketing on Google AdWords and other sites is great if you have the money and if you need website visitors now.
If you want to get high rankings that last without paying for every single click, use SEO to promote your site. In the long run, SEO has a much better return-on-investment.