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By Anthony Johnson, Sep 12 2016 11:31AM

The 6 overlooked ways to make visitors enjoy your website


It sometimes feels as if finding success online is an uphill battle reliant upon a big budget to spend. Not true. If you know what you’re doing, you can take advantage of some relatively straightforward ways to ensure that your website is working as effectively as it needs to. They also don’t need to break the bank. Luckily, we know what those things are and we’re willing to share them with you.


1. Loading speed.


We’ve said it before and we’ll it say it again - speed matters. Your website visitors are two things:


1. starved of time; and

2. spoilt for choice


This means they won’t think twice before clicking back to Google and picking the next website on the list if your site doesn’t load quickly enough. If their site loads quickly, you’ve just lost your customer.


Consider there to reduce your web page loading speed:


● Resize images before uploading

● Is all the code in the site header and footer needed? Strip it out if it isn’t.

● Choose lower res images

● Select a lower output quality of video


If in doubt, check out how well you’re doing on loading speed with Google Analytics: it does the hard work of highlighting issues for you.


2. Responsive design.


Mobile browsing has overtaken desktop browsing. Google gives higher rankings to mobile-friendly. So, if it’s what Google expects and it’s where your potential customers are, why wouldn’t you do it? If you're interested in finding out more about Google’s Accelerated Mobile Pages (AMP) initiative, have a look here.



3. Slick visuals.


If we asked you to name a website you like, it’s likely that you’ll name one that looks amazing. Despite this and the well-known facts around the power of visuals in engaging visitors and enhancing conversion, several websites still fail to take advantage of this to maximum effect. It’s now even easier to find great imagery that doesn’t break the bank: if you’re struggling for inspiration on where to look for your quality and free imagery, check out our insider recommendation.



4. Add value.


You’re fighting to be heard online; there’s so much content already out there and new content constantly being created. No matter what field you’re in, the chances are that you’ll be fighting to be heard over the noise.


The one thing that will ensure you fight your way through it is by adding genuine value to the conversation. This gives you a chance to display your skills without having to state what they are - your visitors can just see how good you are in action.


The value could be a blog or a social media cheat sheet (the latter is truer for what we do that any sectors but a blog would work for anyone). Why not try it for yourself?



5. Clear navigation.


No one likes working harder than they have to, especially not if they’re trying to buy something. Your visitors feel exactly the same and they’re looking for an experience that:


● Has a minimum of clicks (no need to bury your content)

● Links seamlessly between content

● Clear menus

● Easy to understand CTAs

● Uses language they understand (no need to be cryptic)


This goes hand-in-hand with ensuring that the content is as clear and as straightforward as your navigation.



6. Obvious content.


The power of search has done two things for digital marketing:


1. Focused companies’ on what their clients are searching for, where they’re searching for it and when they want it; and

2. Helpfully, providing you with the data to see what your potential clients are searching for, where they’re searching for it and when they want it.


This gives you the insight to know what language you need to be using to target people at different stages of their buying decision.


The tactical nature of this isn’t enough by itself, though: just using those terms won’t get you very far. Consider how you feel about these two headlines:


325% increase in web traffic through 1 mind-blowingly simple move.


Vs.


Using effective headlines on your website.


Which is more compelling? (We’re hoping you picked the first one….)


Of course, this all assumes that you’ve made the (right) decision to build a website but if you’re not even convinced that you need a website? Check this out.



Need help figuring all this out? Get in touch or tweet me @anthonyjohns0n to ask me how to make this work for your business.



By Anthony Johnson, Mar 1 2016 08:48AM

Google Confirms Review Stars’ Mysterious Disappearance In Search Results Was A Bug



Earlier this week, we reported that the review stars began dropping out of the Google search results. Within 24 hours of that report, the review stars started showing up again in the Google search results.


This morning, in a Hangout, at the 56-minute mark, Google’s John Mueller confirmed they are coming back, and the reason they dropped out was a bug. Google said they fixed the bug, and the reviews should all come back soon.


Here is the Mozcast feature report tool showing us they are now back to normal in the search results:

mozcast-reviews-update


The reviews initially dropped out on February 16, then starting coming back a few days ago, after we reported the issue to Google.


By Barry Schwartz

By Anthony Johnson, Aug 28 2015 09:46AM


We all know by now that a quick and easy way to get listed on Google and other search engines for your business is paid search marketing on Google AdWords (other search engines are available!).


However, paying to be listed is also very expensive, especially if you have no experience. Search engine optimisation on the other hand, can help you to save money while getting more targeted visitors at the same time.


What is the difference between SEO and paid search marketing?


SEO concentrates on the normal "organic" results on Google and many other search engines. If your website is ranked in the "organic results, you don't have to pay every time someone clicks through to your website.


If you use paid search marketing to advertise your website on search engines, you pay for every click. Your website will appear in the "sponsored results" section of the search results page.


In the long term, SEO is better because it delivers lasting results



Paid search marketing is great because it provides quick results. You will get the first visitors minutes after the launch of your paid search campaign. Unfortunately, you won't get any more visitors as soon as you stop paying.


To achieve high rankings in the organic search results, you have to develop good web pages and good links that point to your site. It takes much longer to get high rankings with SEO. Fortunately, most websites keep their rankings for a long time.


In the long run, SEO is a much better value than paid search marketing. If you have a business that is meant to stay, SEO is the way to go.



In the short term, SEO is better because you are forced to improve your website



If you use paid search marketing, your website will get visitors because you pay for them. With SEO, you get website visitors because your website is good.


If you use SEO to promote your website, you are forced to optimise your web pages: the content, the usability, etc. Although this requires more work, your website and your revenue will benefit greatly from these changes.



Google AdWords is better if you need immediate results



Paid search marketing on Google AdWords and other sites is great if you have the money and if you need website visitors now.


If you want to get high rankings that last without paying for every single click, use SEO to promote your site. In the long run, SEO has a much better return-on-investment.


Anthony-johnson.net

@Anthonyjohns0n







By Anthony Johnson, Aug 26 2015 08:40AM

Search Engine Optimisation, just not as we know it.


I have been reading that the art of SEO is dead, I can assure you we are far from it, SEO it's a key critical component for any business that wants to rank its content and gain visibility online.


Good SEO may not be the same as it once was - it's simply a case of adapting the process of making your web site more accessible to search engines, generating more traffic and revenue.


Search Engine Ranking (being found by Google and others) is a combination of: creating and sharing superior content, building a web site that loads fast (three seconds) to suit the new mobile algorithm, perfect on and off page SEO best practices and engage by sharing content on social media platforms.



In today's Social media frenzy, smartphones and tablets it's about visual, informative, topical, well written, engaging content your customers want to read containing calls to action that are relative to the searches needs.


"Social media marketing does not replace a good SEO strategy and content marketing strategy ever.".


We all live in a world of content, even news paper readers realize the value of a good piece and standing out with a blend of content marketing and experienced SEO campaigns.



SEO will always be an integral part of a marketing campaign, so don't believe the hype!


Anthony Johnson

@anthonyjohns0n



By Anthony Johnson, Aug 26 2015 08:30AM

The mobilegeddon aftermath

Since Google announced the new mobile ranking algorithm, the media have been predicting the end of high rankings for non-mobile friendly websites calling 'mobilegeddon' on mass too all.


Google have released the new algorithm now. so is it as bad as expected?


Do you still have to convert your web pages?


What exactly is Google's new algorithm?


On 21 April, Google released a ranking algorithm that changes the way web pages are ranked in Google's mobile results. According to Google, web pages that do not display correctly on mobile phones, will get lower rankings than before:


According to Google, there's less that 5% more mobile-friendly websites from two months ago, when Google announced the new algorithm. The update doesn’t apply to all devices or results though:



• it affects only mobile device search rankings


• it applies to individual pages of a site, not all of the website


• it is a global algorithm update that affects search results in all languages


Many webmasters changed their websites - was it worth it?


Well we predicted this change would and was happening before Christmas, we noticed back then that changes were happening to mobile search and we advised all our clients to "get mobile friendly" in December.



The mobile results haven't changed dramatically for many websites, the effect seems to be small. Some websites saw dropped rankings for some of their main keywords but not for all.



Google did say that secure websites would get an advantage, a lot of webmasters added SSL certificates in a rush and encountered many problems that were hard to fix (broken security certificates, broken plugins, less relevant AdSense ads, etc.). So far, HTTPS sites do not seem to rank better but we will be keeping an eye on things and information will be posted we found.


The new mobile algorithm could be similar. A new mobile website can also cause problems:


• for many websites, mobile traffic is worth less than desktop traffic


• if you change an effective web page with high conversions and replace it with an untested mobile design, conversions might drop


• Contact a reputable company that are specialists in mobile websites.



Anthony Johnson


@anthonyjohns0n



www.digital4trade.co.uk




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